Today Biba Pedron interviews Mary Jo Cranmore, Founding Partner & Chief Creative Officer Client Cycle Marketing and a former field producer for Good Morning, America and veteran of the local news business in markets from Chicago to Miami to Portland, ME, to discuss how to get more media coverage and free publicity for more visibility.
Being featured in the press is widely considered by marketing experts to be one of the most powerful ways of reaching your Ideal Client in large numbers. Being interviewed and featured in the media not only has the primary benefit of “being seen” but those interviews (thanks to the Internet) live on and continually enhance and elevate your credibility. As an expert, you are then sought after for your advice – a particularly good thing when your advice is your business.
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