You are here: Home / Business / Socially Conscious Investing – An Introduction

Socially Conscious Investing – An Introduction

April 27, 2011 by

[HTML1] The first show of Socially Conscious Investing features Robin L. Eschler, the founder of the show and a 30-year marketing veteran who also founded Social Impact Marketing.  Join the show and listen to why she launched this new radio show and how social responsibility in business can sustain positive change.  Head over to our Facebook Fan Page to “Like” the page and stay informed about the show and get to know others who are interested.

After decades of working with for-profit businesses and nonprofits, and after a lifetime of looking for ways to help change disadvantaged lives for the better, Robin came across WomensRadio.com at the International Women’s Festival in Santa Barbara in 2010.  Upon developing her own focus and business plan for her newly revived consulting business, she discovered that for the past 30 years there has been an entire business sector focused on ethical investments.

Robin coins the phrase “for-cause” referring to nonprofit business because it is her belief, in looking at the paradigm shifts occurring in the world, that nonprofits must correspondingly shift their language and perspective toward greater sustainability.  Checkbook philanthropy is on the downhill slide while financial return once associated only with for-cause business is taking increased focus.

Social entrepreneurship is studied in college and business schools.  Dissertations have been written about the fallacy of national aid helping developing countries.  Africa is a good example of the failures of financial aid and it hurting rather than lifting populations out of hunger, illiteracy and disease.

It is time that the general public understands the choices available to them in investing their time and their money for a return.  It is possible to impact positive change while enjoying a financial return.  Thus the launching of the show Socially Conscious Investing.

Join us.  Like our Facebook page at Facebook.com/SocialImpactMarketing.  Learn more at our website’s page Socially-Conscious-Investing.  Subscribe to our blog at the same website.  Bring your friends to Facebook, and let’s enjoy making the discussions bloom.

Filed Under: Business Tagged With:
About Robin Eschler

Robin L. Eschler, the founder of Social Impact Marketing, started her career in developing foundational marketing strategies for companies of all sizes, from Fortune 500 to individual entrepreneurs and local businesses. She has developed and implemented international campaigns to launch high tech products and services and guided new business owners to successfully navigate the difficulties of growing a business.

Her life-long passion for helping others led her into nonprofit work for over a decade. Early on, she recognized the need for nonprofits to adapt to a rapidly changing world in which technology dominates and for-profit business practices are central to success. Her determination to help social causes in a sustainable way led to her creation of the Women's Radio show Socially Conscious Investing.

Impact investing in for-profits with a mission of social change such as the fight against extreme poverty is a blossoming business sector around the world. With the economic decline, it's clear that Wall Street requires change. Social impact investing addresses that need in a way that provides financial and social ROI.

As the Host of Socially Conscious Investing on WomensRadio, Robin's goal is to educate people about the growth of social impact investing and social venture. Interviews are conducted with socially conscious business experts including foundations and nonprofits, social venture investment firms, micro-loan organizations, investors, educators, authors and social entrepreneurs.

This show's mission is to help change the world through sustainable business practices that contribute to the economy, combat poverty, end hunger and provide better lives to all.

Twice, Robin has been recognized and received the highest honorary award that Rotary International gives, the Paul Harris Award, for service above self. Her community work has included developing local programs for disadvantaged populations such as foster children, troubled teens, and people with disabilities.

Visit our Facebook Page to "like" and join our community and discuss our episodes.