Why Businesses Should Use Video to Engage Gen Y

January 15, 2014 by Tamara Bell

Greg Kostello, founder and CEO, VMIX & Givit

Greg Kostello is founder, President and CEO of VMIX, a California-based provider of online-video and rich-media solutions that include a new video-editing app called Givit. Prior to VMIX, Greg was President of Vivendi-Universal Net Technologies, where he integrated advances made in technology at MP3.com into the music industry’s commercial systems. He also co-founded DigitalStyle, an early developer of web tools that he sold to Netscape in 1997. A graduate of UC Irvine with a degree in Information and Computer Science, Greg served on the UCSD Connect Leadership Council from 1999-2001.

For companies interested in attracting Gen Y, using videos to reach out to this coveted community could put you a step ahead of the competition. Greg joins Keeping Up with Gen Y to talk about why businesses should embrace user-generated content by Gen Y, whether it be positive or negative reviews. He also shares predictions for the future of video viewing and creating that will make it even easier for Gen Y to share their special moments with friends and family.

Filed Under: Business Tagged With: brands, consumers, gen y, Givit, Greg Kostello, Keeping Up with Gen Y, tamara bell, user-generated content, video, video editing, VMIX, YouTube

About Tamara Bell

Tamara Bell is the Founder and Editor-in-Chief of Y Gen Out Loud, a nonprofit, nonpartisan news organization that provides a platform for Generation Yto discuss national politics and public policy issues.

Tamara began her journalism career as a staff reporter for the Dallas Times Herald. A few years later, she moved to York, Pa., as a political reporter for the York Dispatch, covering local, state, and national government as well as writing investigative stories for the mid-sized daily newspaper.

A Texas girl at heart, Tamara returned to Dallas a year later to work as press relations director for the re-election campaign of U.S. Rep. John Bryant. The next year, she moved to Austin and the Texas Legislature, where she stayed for 15 years. While at the Legislature, Tamara worked for Democratic House members as Chief-of-Staff and Press Secretary, and as a Senior Policy Analyst for the Senate State Affairs Committee chaired by a Republicansenator.

In 1996, Tamara became co-owner of a political newsletter covering state issues and elections. As Editor-in-Chief, Tamara helped shape the weekly publication into a must-read for state officials, legislative aides, and lobbyists. More recently, Tamara wrote a regular column analyzing coverage by the Texas Capitol Press Corps for an online political publication. She also works as a lecturer in the Advertising Department at The University of Texasat Austin.

Tamara has also been a judge for the 2010 Bright Ideas Award given by the Texas Daily Newspaper Association, served as a panelist at the Society of Professional Journalists 2010 Region 8 Conference where the theme was How to Save Journalism, and has been a guest lecture for the Advertising Department’s Internship course, speaking about the jobs outlook for graduating seniors.

Tamara earned her M.A. and Ph.D. in Journalism from The University of Texas at Austin, and her B.A. in Journalism from Texas A&M University. She resides in Austin with her son, Jackson.

Tamara Bell is also the Host of Keeping Up with Gen Y on WomensRadio. Keeping Up with Gen Y offers discussions, interviews, and commentary about important issues of the day from the perspective of Generation Y (18-to 30-years-old). Aimed at all generations interested in learning about and inspiring young people, this show features professionals, experts, researchers, and members of Gen Y who share insights and experiences about the topics on the minds of today’s young adults.