Gen Y Giving Gifts of Memories

November 20, 2013 by Tamara Bell

Dr. Sheri Bridges, Associate Professor of Marketing, Wake Forest University

Dr. Sheri Bridges is Associate Professor of Marketing at Wake Forest University. Faculty director of the university’s retail marketing center, her expertise includes branding and consumer behavior. Dr. Bridges received her Bachelor of Arts degree in Mass Communications and her Master’s degree in International Management Studies from University of Texas at Dallas. She has a Ph.D. in Marketing from Stanford University.

In a world where “I want it, I buy it” seems to be the mantra of more than just the rich, buying the ideal gift for any occasion can bring unwanted stress to the generations. But how can you alleviate that stress while giving your family and friends presents they will treasure, all within your budget? Sheri joins Keeping Up with Gen Y to discuss how Gen Y can make memory-based gifts through shared activities and experiences that show family and friends how important they are to them. She also provides tips for older generations on gift ideas that Gen Y will appreciate and value for years to come.

Filed Under: World Tagged With: Dr. Sheri Bridges, family, friends, gen y, gift ideas, Keeping Up with Gen Y, memories, presents, tamara bell, traditions, Wake Forest University

About Tamara Bell

Tamara Bell is the Founder and Editor-in-Chief of Y Gen Out Loud, a nonprofit, nonpartisan news organization that provides a platform for Generation Yto discuss national politics and public policy issues.

Tamara began her journalism career as a staff reporter for the Dallas Times Herald. A few years later, she moved to York, Pa., as a political reporter for the York Dispatch, covering local, state, and national government as well as writing investigative stories for the mid-sized daily newspaper.

A Texas girl at heart, Tamara returned to Dallas a year later to work as press relations director for the re-election campaign of U.S. Rep. John Bryant. The next year, she moved to Austin and the Texas Legislature, where she stayed for 15 years. While at the Legislature, Tamara worked for Democratic House members as Chief-of-Staff and Press Secretary, and as a Senior Policy Analyst for the Senate State Affairs Committee chaired by a Republicansenator.

In 1996, Tamara became co-owner of a political newsletter covering state issues and elections. As Editor-in-Chief, Tamara helped shape the weekly publication into a must-read for state officials, legislative aides, and lobbyists. More recently, Tamara wrote a regular column analyzing coverage by the Texas Capitol Press Corps for an online political publication. She also works as a lecturer in the Advertising Department at The University of Texasat Austin.

Tamara has also been a judge for the 2010 Bright Ideas Award given by the Texas Daily Newspaper Association, served as a panelist at the Society of Professional Journalists 2010 Region 8 Conference where the theme was How to Save Journalism, and has been a guest lecture for the Advertising Department’s Internship course, speaking about the jobs outlook for graduating seniors.

Tamara earned her M.A. and Ph.D. in Journalism from The University of Texas at Austin, and her B.A. in Journalism from Texas A&M University. She resides in Austin with her son, Jackson.

Tamara Bell is also the Host of Keeping Up with Gen Y on WomensRadio. Keeping Up with Gen Y offers discussions, interviews, and commentary about important issues of the day from the perspective of Generation Y (18-to 30-years-old). Aimed at all generations interested in learning about and inspiring young people, this show features professionals, experts, researchers, and members of Gen Y who share insights and experiences about the topics on the minds of today’s young adults.