Crystal King is a Gen Y breast cancer survivor and manager of the multicultural marketing for Susan G. Komen for the Cure. Crystal was only 25 when she was diagnosed with breast cancer. At that time, she had begun her professional career as a Sales Manager for Philip Morris USA after graduating from Albany State University with a Bachelor of Science degree in Marketing. Today, Crystal is manager of Circle of Promise, Komen’s African American program, where she works with the organization’s 122 domestic affiliates to help further their outreach efforts into minority communities. She is responsible for supporting the organization’s inclusion goals both internally and externally as well as underscoring their commitment to reducing the disparities that many women face in under-served communities by creating a greater awareness.
Since 1985, every October has been dedicated as National Breast Cancer Awareness Month. Crystal joins Keeping Up with Gen Y to discuss how we need to rewrite the mindset that suggests young women, especially those with no family history, are immune from breast cancer. She also points out that, for minority women in particular, it’s ok to talk about the cancer. Talking about it can actually save young lives.
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