Gen Y Building Businesses with Email Marketing

July 3, 2013 by Tamara Bell

Julie Niehoff has more than 15 years in communications, specializing in technology marketing. In her role as Senior Development Director for Constant Contact in Central Texas, Julie’s primary focus is on education. She speaks at conferences and facilitates seminars and workshops for small businesses and nonprofits that help them better incorporate technology into their marketing plans, finding creative, affordable strategies for building stronger relationships with their customer and member base. Julie is a member of the National Speakers Association, Meeting Professionals International, Texas Travel Industry Association, and she serves on the marketing communications committee for Association of Fundraising Professionals and as Vice-Chair of Marketing/Communications and Outreach for the Texas Association of Nonprofit Organizations.

Julie joins Keeping Up with Gen Y to talk about how email marketing and social media can play well together to help young business owners create loyal customers in an authentic and meaningful way. She also offers tips and techniques for making your emails stand out among the competition.

Filed Under: Business Tagged With: Constant Contact, Email Marketing, email marketing best practices, Engagement Marketing, gen y, Julie Niehoff, Keeping Up with Gen Y, tamara bell

About Tamara Bell

Tamara Bell is the Founder and Editor-in-Chief of Y Gen Out Loud, a nonprofit, nonpartisan news organization that provides a platform for Generation Yto discuss national politics and public policy issues.

Tamara began her journalism career as a staff reporter for the Dallas Times Herald. A few years later, she moved to York, Pa., as a political reporter for the York Dispatch, covering local, state, and national government as well as writing investigative stories for the mid-sized daily newspaper.

A Texas girl at heart, Tamara returned to Dallas a year later to work as press relations director for the re-election campaign of U.S. Rep. John Bryant. The next year, she moved to Austin and the Texas Legislature, where she stayed for 15 years. While at the Legislature, Tamara worked for Democratic House members as Chief-of-Staff and Press Secretary, and as a Senior Policy Analyst for the Senate State Affairs Committee chaired by a Republicansenator.

In 1996, Tamara became co-owner of a political newsletter covering state issues and elections. As Editor-in-Chief, Tamara helped shape the weekly publication into a must-read for state officials, legislative aides, and lobbyists. More recently, Tamara wrote a regular column analyzing coverage by the Texas Capitol Press Corps for an online political publication. She also works as a lecturer in the Advertising Department at The University of Texasat Austin.

Tamara has also been a judge for the 2010 Bright Ideas Award given by the Texas Daily Newspaper Association, served as a panelist at the Society of Professional Journalists 2010 Region 8 Conference where the theme was How to Save Journalism, and has been a guest lecture for the Advertising Department’s Internship course, speaking about the jobs outlook for graduating seniors.

Tamara earned her M.A. and Ph.D. in Journalism from The University of Texas at Austin, and her B.A. in Journalism from Texas A&M University. She resides in Austin with her son, Jackson.

Tamara Bell is also the Host of Keeping Up with Gen Y on WomensRadio. Keeping Up with Gen Y offers discussions, interviews, and commentary about important issues of the day from the perspective of Generation Y (18-to 30-years-old). Aimed at all generations interested in learning about and inspiring young people, this show features professionals, experts, researchers, and members of Gen Y who share insights and experiences about the topics on the minds of today’s young adults.