Ron Volper is a leading authority on business development and author of the book, Up Your Sales in a Down Market. As founder and managing partner of the Ron Volper Group, Ron has advised 90 Fortune 500 Companies as well as many mid-sized companies on how to increase sales, and has trained more than 30,000 salespeople and executives over the past 25 years. Ron also serves as an adjunct faculty member at New York University, where he teaches courses on Management and Leadership. He holds a Bachelor’s Degree from Queens College, a Master’s Degree from Indiana University, and a Ph.D. in Media and Communications from NYU.
Ron joins Keeping Up with Gen Y to discuss how in today’s economy, the key to developing business is for all employees, no matter their position, to think like a sales person. He also shares specific strategies for how young salespeople and entrepreneurs in this “buyers” market can win over the cautious customer.
Thanks Tamara and Ron, yes Gen Y is certainly a different market that the prior generations
Thank you for the encouraging words!
I’m glad you enjoyed it!