How Gen Y Can Achieve Their New Year’s Resolutions

January 4, 2012 by Tamara Bell

[HTML1] Over the next week, all generations will partake in the annual ritual of making resolutions with the goal of creating a better life and a better world in 2011. Unfortunately, most of those resolutions will be discarded before the first cherry blossom blooms in our nation’s capitol. So how can you make a resolution that you can commit to all year long?

On today’s episode of Keeping Up with Gen Y, Dr. Mary Ann McGrath, a professor of Marketing in the School of Business at Loyola University Chicago, discusses the steps for making effective resolutions that can bring a difference to your life year round. She also points out how technology can help Gen Y overcome the challenges inherent in keeping resolutions and move them toward achieving their goal of becoming a better person.

More about Mary Ann McGrath
Mary Ann McGrath is a professor of Marketing in the School of Business at Loyola University Chicago. She has recently returned to the U.S. from Shanghai, where she served as Professor of Marketing at the China Europe International Business School. Her research focuses on consumer culture theory, specifically related retailing and branding. She has published articles in the Journal of Marketing, Journal of Retailing, Psychology and Marketing and several other journals and academic books.

She also writes a blog, The Market Share, about Marketing as well as the occasional curiosities of Consumer Behavior, which is her area of expertise.

Professor McGrath received both her Ph.D. and M.B.A. degrees in Marketing from Northwestern University.

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About Tamara Bell

Tamara Bell is the Founder and Editor-in-Chief of Y Gen Out Loud, a nonprofit, nonpartisan news organization that provides a platform for Generation Yto discuss national politics and public policy issues.

Tamara began her journalism career as a staff reporter for the Dallas Times Herald. A few years later, she moved to York, Pa., as a political reporter for the York Dispatch, covering local, state, and national government as well as writing investigative stories for the mid-sized daily newspaper.

A Texas girl at heart, Tamara returned to Dallas a year later to work as press relations director for the re-election campaign of U.S. Rep. John Bryant. The next year, she moved to Austin and the Texas Legislature, where she stayed for 15 years. While at the Legislature, Tamara worked for Democratic House members as Chief-of-Staff and Press Secretary, and as a Senior Policy Analyst for the Senate State Affairs Committee chaired by a Republicansenator.

In 1996, Tamara became co-owner of a political newsletter covering state issues and elections. As Editor-in-Chief, Tamara helped shape the weekly publication into a must-read for state officials, legislative aides, and lobbyists. More recently, Tamara wrote a regular column analyzing coverage by the Texas Capitol Press Corps for an online political publication. She also works as a lecturer in the Advertising Department at The University of Texasat Austin.

Tamara has also been a judge for the 2010 Bright Ideas Award given by the Texas Daily Newspaper Association, served as a panelist at the Society of Professional Journalists 2010 Region 8 Conference where the theme was How to Save Journalism, and has been a guest lecture for the Advertising Department’s Internship course, speaking about the jobs outlook for graduating seniors.

Tamara earned her M.A. and Ph.D. in Journalism from The University of Texas at Austin, and her B.A. in Journalism from Texas A&M University. She resides in Austin with her son, Jackson.

Tamara Bell is also the Host of Keeping Up with Gen Y on WomensRadio. Keeping Up with Gen Y offers discussions, interviews, and commentary about important issues of the day from the perspective of Generation Y (18-to 30-years-old). Aimed at all generations interested in learning about and inspiring young people, this show features professionals, experts, researchers, and members of Gen Y who share insights and experiences about the topics on the minds of today’s young adults.