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Organic Fast Food Snacks Good for Kids – Finally!

October 12, 2011 by

[HTML1] The Kiddo Company is a model of for-profit business addressing the local and global issues of childhood obesity and health.  Kiddo Squeezies were introduced in Whole Foods and have been “flying off the shelves” ever since.  The demand at Whole Foods and other retailers is encouraging expansion to regional distribution and, therefore, also providing investors with a great opportunity to participate in profits that address a major health issue for our youth in the United States.

Childhood obesity has grown from 4% in 1970 to over 20% today.  For the first time, the newest generation actually has a lower life expectancy than the parents.

In response to these statistics, and despite the current economic conditions, organic sales are consistently growing at 8% per year.  The “better-for-you kids market” is projected to grow to $5 billion within 5 years.

Beth Bailey, founder of The Kiddo Company, is dedicated to help change what people can choose at the store for their children.  Only the finest ingredients that are not over-processed are used in the Kiddo “Squeezie” packs.  Both organic fruits and vegetables comprise the ingredients in portions that help parents meet the “Harvard Plate” nutrition guideline replacing the food pyramid.

In addition to a great product, The Kiddo Company is supporting a unique recycling program that incorporates two steps:

1.  Product bulk packaging is minimal to reduce waste.  Kiddo has custom designed a “onion bag” approach for the Squeezie pouches.

2.  The Squeezie packs are being recycled and designed into creative and attractive lunch bags and other items that will be available soon for people who return their pouches to the store.

Beth is also active in changing what schools prepare for lunch programs and volunteers to maintain a 100% volunteer kitchen at The Howard School.  To learn more about this program, visit The Howard School website or email Beth@KiddoFood.com.

To get investment information, email Beth@KiddoFood.com, and visit the Kiddo website.

To enter the discussion about childhood obesity and malnourishment, join us at the Social Impact Marketing Facebook page.  Like our page and discuss the episodes on our wall.

Nourish America joined us in a prior episode discussing the issue of growing malnutrition in the United States.  Listen in to Nourish America and learn more about how you can help reduce hunger in America.

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About Robin Eschler

Robin L. Eschler, the founder of Social Impact Marketing, started her career in developing foundational marketing strategies for companies of all sizes, from Fortune 500 to individual entrepreneurs and local businesses. She has developed and implemented international campaigns to launch high tech products and services and guided new business owners to successfully navigate the difficulties of growing a business.

Her life-long passion for helping others led her into nonprofit work for over a decade. Early on, she recognized the need for nonprofits to adapt to a rapidly changing world in which technology dominates and for-profit business practices are central to success. Her determination to help social causes in a sustainable way led to her creation of the Women's Radio show Socially Conscious Investing.

Impact investing in for-profits with a mission of social change such as the fight against extreme poverty is a blossoming business sector around the world. With the economic decline, it's clear that Wall Street requires change. Social impact investing addresses that need in a way that provides financial and social ROI.

As the Host of Socially Conscious Investing on WomensRadio, Robin's goal is to educate people about the growth of social impact investing and social venture. Interviews are conducted with socially conscious business experts including foundations and nonprofits, social venture investment firms, micro-loan organizations, investors, educators, authors and social entrepreneurs.

This show's mission is to help change the world through sustainable business practices that contribute to the economy, combat poverty, end hunger and provide better lives to all.

Twice, Robin has been recognized and received the highest honorary award that Rotary International gives, the Paul Harris Award, for service above self. Her community work has included developing local programs for disadvantaged populations such as foster children, troubled teens, and people with disabilities.

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