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Land “Undevelopment” Blends For-Profit Conservation

October 5, 2011 by

[HTML1] How can “undeveloping” land create profit?  The EarthKeeper Alliance, founded by Adam Hall, has created a for-profit model that preserves wilderness and its pristine beauty while creating profit, 10% of which is put back into creating urban gardens.   Adam is an expert in capital investments who, in 2006, experienced a change in personal and professional direction by, in his words, “waking up”  and changing his own paradigm of development.

The EarthKeeper Alliance acquires property to steward the land and conserve it. Conservation involves restoration of property that has experienced some level of development and even abuse.  In turn, the property is preserved with a significantly lower level of development that respects the pristine quality of the land, restoring and preserving its flora and fauna.

A significantly lower level of development brings in profit that is then shared with nonprofit projects bringing urban gardens, open space and education to the USA’s inner cities.  Through it all, lower carbon emissions are accomplished due to the lower level of development and the increase in open space.

The EarthKeeper Alliance has restored 385 acres in beautiful Big Sur, California, and is working on 1000 acres near Telluride, Colorado.  The Colorado property has a 55 acre private lake and one of the largest aspen forests in all of Colorado sitting beneath 14,000 foot mountain peaks.  In this latter project, Adam Hall uses the phrase “developers gone wild” to describe the original plans for this historic, beautiful property.  The Alliance has gone in and reduced the entitlement for development to balance the prosperity between earth and humanity.

Goals for the Alliance over the coming decade are to preserve over a million acres and in the process stop tens of thousands of homes being built including golf courses and hotels thus reducing carbon emissions.  In addition, The EarthKeeper Alliance provides opportunities for individuals to create a legacy by investing in the restoration and preservation of wilderness while enjoying its beauty.

To suggest a specific prospective project, email the Acquisitions Director, Jeff Raymond, at JRaymond@EarthKeeperAlliance.com.  To participate in a project and leave a legacy, email Adam Hall at AHall@EarthKeeperAlliance.com.

Join us at the Social Impact Marketing Facebook page to discuss land “undevelopment.”  Also, please rate this episode below.

Learn more about how for-profit business underscores the importance of wilderness and recreation in our busy lives by listening to the past Socially Conscious Investing episode with Garrett Ritter Kababik of Channel Islands Outfitters. The Importance of Recreation in Business.

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About Robin Eschler

Robin L. Eschler, the founder of Social Impact Marketing, started her career in developing foundational marketing strategies for companies of all sizes, from Fortune 500 to individual entrepreneurs and local businesses. She has developed and implemented international campaigns to launch high tech products and services and guided new business owners to successfully navigate the difficulties of growing a business.

Her life-long passion for helping others led her into nonprofit work for over a decade. Early on, she recognized the need for nonprofits to adapt to a rapidly changing world in which technology dominates and for-profit business practices are central to success. Her determination to help social causes in a sustainable way led to her creation of the Women's Radio show Socially Conscious Investing.

Impact investing in for-profits with a mission of social change such as the fight against extreme poverty is a blossoming business sector around the world. With the economic decline, it's clear that Wall Street requires change. Social impact investing addresses that need in a way that provides financial and social ROI.

As the Host of Socially Conscious Investing on WomensRadio, Robin's goal is to educate people about the growth of social impact investing and social venture. Interviews are conducted with socially conscious business experts including foundations and nonprofits, social venture investment firms, micro-loan organizations, investors, educators, authors and social entrepreneurs.

This show's mission is to help change the world through sustainable business practices that contribute to the economy, combat poverty, end hunger and provide better lives to all.

Twice, Robin has been recognized and received the highest honorary award that Rotary International gives, the Paul Harris Award, for service above self. Her community work has included developing local programs for disadvantaged populations such as foster children, troubled teens, and people with disabilities.

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