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The Secrets to Managing the Creative Process

June 2, 2011 by

[HTML1] Sustained growth of many mid-size companies is stunted by routine, loss of energy, and limited innovation. If you are wondering how to spark exciting ideas and keep them flowing while maintaining profitability and accountability, hear lessons learned in the intensely competitive world of talent agencies and production companies as Aldonna interviews the CEO of Production Plus—The Talent Shop, Margery Krevsky. With 56 employees and locations in Michigan, California and Illinois, this 29-year-old company generates $27 Mil/year.

More about Margery Krevsky
Margery Krevsky co-founded Productions Plus, and the agency rapidly became one of the major players in selecting, outfitting and training talent for auto shows across America. In November 2009 the company acquired another firm making Productions Plus The Talent Shop, with current revenues of $20 million, the largest premier full-service talent management agency in Michigan and one of the biggest in the nation. The expanded company anticipates a 30 percent growth with the addition of the other entity’s holdings and seasoned performers. Its database identifies highly trained actors, product specialists, narrators, models, costume characters, hostesses, crowd gatherers, greeters, celebrity impersonators for auditions, casting calls and assignments. It now boasts 41 full-time employees and more than 10,0000 men and women in its database, including exclusive talent. Its primary clients are automotive manufacturers, marketing firms, movie and casting companies and Fortune 100 companies.

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About Aldonna Ambler

Aldonna R. Ambler, CMC, CSP has earned the right to be called The Growth Strategist™. She has won over two dozen national and statewide “entrepreneur of the year” awards for the resilient growth of her international businesses across four recessions. More importantly, her midsized B-to-B service, technology, and distribution clients get on…and then stay on…the published lists of the fastest growing privately held companies. Ambler hosts a weekly peer-to-peer-to-peer online radio program.

Aldonna is also the Host of The Growth Strategist™ Radio Show on WomensRadio. The Growth Strategist™ Radio Show is a peer-to-peer broadcast that features interviews with CEOs and Presidents of midsized companies (typically between $20-$200 million/year) sharing success tips about the growth strategy-of-the-week. This show will identify the strengths, strategies and challenges facing these CEO's on a daily basis.