[HTML1] My guest, the distinguished author and lecturer, Margaret Heffernan, brings her own English style and analysis to women in business. Margaret and I discuss the qualities that women possess that make them exceptional. One of the most out of the box ideas that Margaret talks about is how Rage can get you over your fears. Don’t miss this episode.
More about Margaret Heffernan
Margaret Heffernan is an entrepreneur, Chief Executive and author. She has run five businesses, in the USA and in the UK, and writes for The Huffington Post, BNET and Real Business.
Born in Texas, raised in Holland and educated at Cambridge University, she worked in BBC Radio for five years where she wrote, directed, produced and commissioned dozens of documentaries and dramas. She designed and executive produced a thirteen part series on The French Revolution for the BBC and A&E. The series featured, among others, Alan Rickman, Alfred Molina, Janet Suzman, Simon Callow and Jim Broadbent and introduced historian Simon Schama and playwright Peter Barnes to British television. She also produced music videos with Virgin Records and the London Chamber Orchestra to raise attention and funds for UNICEF’s Lebanese fund.
Leaving the BBC, she ran the trade association IPPA, which represented the interests of independent film and television producers and was once described by The Financial Times as “the most formidable lobbying organization in England.”
In 1994, she returned to the United States where she worked on public affair campaigns in Massachusetts and with software companies trying to break into multimedia. She developed interactive multimedia products with Peter Lynch, Tom Peters, Standard & Poors and The Learning Company. She then joined CMGI where she ran, bought and sold leading Internet businesses, serving as chief executive officer for InfoMation Corporation, ZineZone Corporation and iCAST Corporation. She was named one of the Internet’s Top 100 by Silicon Alley Reporter in 1999, one of the Top 25 by Streaming Media magazine and one of the Top 100 Media Executives by The Hollywood Reporter. Her “Tear Down the Wall” campaign against AOL won the 2001 Silver SABRE award for public relations.
In 2004, Heffernan published THE NAKED TRUTH: A Working Woman’s Manifesto about Business and What Really Matters (Jossey-Bass) and in 2007 she brought out HOW SHE DOES IT: How Female Entrepreneurs are Changing the Rules for Business Success. In her latest book, Willful Blindness (March 2011), she explores the psychological, social and organizational reasons why people and organizations fail to see the obvious, thus endangering their professional and personal commitments. The biggest threats we face, she argues, aren’t hidden or secret: they are right where we can see them, if we were able to look.
She is visiting professor of Entrepreneurship at Simmons College in Boston and Executive in Residence at Babson College and holds an honorary doctorate from the University of Bath. She sits on the Council of the Royal Academy of Dramatic Art in the UK as well as one the boards of several private companies.. She was recently featured on television in The Secret Millionaire and on radio in Changing the Rules. She is married with two children.
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