[HTML1] Capturing the moment, seizing the time. That’s crucial when news and events happen suddenly, creating opportunities for your organization to reach its audience, both online and through national broadcast radio. But, alas, our standard feature show deadlines just aren’t quick enough!
Enter . . .
“You’re listening to Life Love & Health: Special Edition Newsmakers . . .” Within 48 hours, you’ll have our Newsmakers show, 11 minutes of breaking news, starring your spokespeople, telling your stories, your way. Perfect for website posting, too, and the perfect motivation for emailing subscribers, members, donors and advocates to tune in and learn more. Then, that Podcast will be broadcast nationally and archived for search, driving further traffic to your website for fulfillment. We’ll post the program on our site as well.
We offer a free verbatim transcript and show script for posting on your site, because keywords drive search results.This is also a huge plus for bloggers, for those who share and archive copy, for visual learners, and for the hearing impaired. ALL benefit from a transcript. (A little secret: a transcript is really just a Q&A article waiting to happen…)
You probably know the feeling of “getting in late” on a radio program and missing the basics of what and whom you’re hearing. Drives you crazy, doesn’t it? Well, we solved THAT problem! We’ll happily mention your URL twice; first while re-introducing you and your organization in the middle of the program, and again at the end, to capture the people in their cars who tune in after the opening.
Listen to this segment and follow the three links at the bottom of the page for examples of solid and well-researched interviews, Springmann’s sparkling style, and high-quality audio with excellent production values, all in a news-talk format that’s appealing to listeners. After all, that’s how most Americans get their news.
In this segment of Life Love & Health: Special Edition Newsmakers, Executive Producer Christopher Springmann talks with Sandra Miniutti, Marketing Vice President and CFO of Charity Navigator. She calls our attention to the generosity of Americans who, even during a recession year, gave about $300 billion to U.S. charities, primarily non-profits, and mostly in the areas of health and medical, religion, education and the arts. But how can you be sure that your hard-earned dollars are going to the folks who really deserve your money instead of being stuffed into the pockets of a handful of greedy folks who couldn’t care less about what you care most about? “The non-profit sector is a little bit like the wild west,” says Ms. Minuitti. “There’s a whole lot of non-profits. In fact, there’s one million of them. And it could be quite confusing. Many of them have similar sounding names. And so to help donors make informed choices and make sure that they’re getting the biggest bang for their buck, we created Charity Navigator in 2002. And we’re kind of like Consumer Reports or Morningstar for the non-profit sector. So you could really check up on a charity before you make that donation.”
More about Sandra Miniutti
Sandra Miniutti is Marketing Vice President and CFO of Charity Navigator. She joined in 2002 as a program analyst, and now oversees Charity Navigator’s brand, partnerships, media relations, communications, outreach and data sales. She regularly appears on television, radio, and in print, commenting on the non-profit sector. After acquiring her B.S. in Marine Science and Biology from the University of Miami, she started her career in the for-profit sector with Colgate-Palmolive. While earning an M.B.A. in finance and marketing from Rutgers University, she interned with the Jane Voorhees Zimmerli Art Museum and the Morris Museum, and developed a business plan for GlassRoots. Based in Newark, New Jersey, GlassRoots’ mission is to provide area youth with opportunities to create glass art, and develop entrepreneurial and life skills. After completing her M.B.A., Ms. Miniutti entered the non-profit sector as a development staff member of the Morris Museum. She is also a GlassRoots Board of Trustees member.
For more information about Charity Navigator, go to charitynavigator.org
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