[HTML1] Capturing the moment, seizing the time. That’s crucial when news and events happen suddenly, creating opportunities for your organization to reach its audience, both online and through national broadcast radio. But, alas, our standard feature show deadlines just aren’t quick enough!
Enter . . .
“You’re listening to Life Love & Health: Special Edition Newsmakers . . .” Within 48 hours, you’ll have our Newsmakers show, 11 minutes of breaking news, starring your spokespeople, telling your stories, your way. Perfect for website posting, too, and the perfect motivation for emailing subscribers, members, donors and advocates to tune in and learn more. Then, that Podcast will be broadcast nationally and archived for search, driving further traffic to your website for fulfillment. We’ll post the program on our site as well.
We offer a free verbatim transcript and show script for posting on your site, because keywords drive search results. This is also a huge plus for bloggers, for those who share and archive copy, for visual learners, and for the hearing impaired. ALL benefit from a transcript. (A little secret: a transcript is really just a Q&A article waiting to happen…)
You probably know the feeling of “getting in late” on a radio program and missing the basics of what and whom you’re hearing. Drives you crazy, doesn’t it? Well, we solved THAT problem! We’ll happily mention your URL twice; first while re-introducing you and your organization in the middle of the program, and again at the end, to capture the people in their cars who tune in after the opening.
Listen to this segment and follow the three links at the bottom of the page for examples of solid and well-researched interviews, Springmann’s sparkling style, and high-quality audio with excellent production values, all in a news-talk format that’s appealing to listeners. After all, that’s how most Americans get their news.
In this segment of Life Love & Health: Special Edition Newsmakers, Executive Producer Christopher Springmann discusses economies of scale with Charles Zimmerman, Vice President of International Design and Construction at Wal-Mart. And what exactly are economies of scale? In microeconomics that term refers to the cost advantages that a business obtains due to expansion. In other words, the bigger you are, the more economically you can run the business — if you make the right decisions. However, mistakes and poor choices can be magnified by the sheer scale of being America’s number one business and largest private employer. And with over 4,000 stores in the U.S. alone, and a business that grossed $400 billion dollars last year in sales, mistakes are clearly something to avoid. Mr. Zimmerman is here to talk about efficiency, saving money, and the right decisions when implementing changes.
More about Charles Zimmerman
Charles R. Zimmerman is currently the vice-president of Design and Construction for the International Division of Wal-Mart Stores, Inc. He has held various Design and Construction related positions in both the US and International Divisions of Wal-Mart since 1997. From 2005 until 2008 he also led the “Sustainable Buildings Network” at Wal-Mart. This network, among other things, was charged with increasing the overall energy efficiency of new and existing buildings in the US by 20-30 %. Today Mr. Zimmerman leads the International Project 37 Team, which is charged with a 20% reduction of greenhouse gas emissions in Wal-Mart’s existing stores around the world by the end of 2012. Previously, he worked in both the consulting industry and for the Texas State Department of Highways. In the last few years, Mr. Zimmerman has testified before the U.S. Congress on four separate occasions regarding energy efficiency matters. In 2009, he was named a Distinguished Alumnus for the University of Arkansas’ College of Engineering and was named that college’s Advisory Council. He is a graduate of the University of Arkansas, a registered professional engineer, a member of the Arkansas Academy of Civil Engineers, and a past member of the advisory board for the California Energy Efficiency Center at UC – Davis. Mr. Zimmerman currently serves on the Boards for the Northwest Arkansas Council and the Upper White River Basin Foundation.
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