[HTML1]More about Barbara Henricks
Barbara Henricks is President of Cave Henricks Communications, a public relations firm specifically created to serve business books and authors. Founded in 2007, the firm represents roughly 20 titles per year and has had nine New York Times, Wall Street Journal, USA Today, or BusinessWeek bestsellers.
A former journalist at NBC Radio in Washington, Henricks moved to Manhattan and into publishing in 1989, landing a position in the publicity department at Workman, a smaller publisher which grew to fame with its innovative packaging, and clever design. She then moved to Houghton Mifflin Company where she spent six years as the associate director of publicity, handling a prestigious list of nonfiction titles by authors such as Vice President Al Gore, astronaut James Lovell, Pulitzer Prize winners Tracy Kidder and Buzz Bissinger, poet Diane Ackerman, novelists Ethan Canin and Amy Ephron. In 1996, she joined Goldberg McDuffie Communications and in 2000, help create and lead the company’s new division, Goldberg McDuffie Business, where she served as Vice President.
Henricks has spearheaded campaigns for some of the biggest business names in business today including Jack Welch (Jack: Straight from the Gut), Larry Bossidy and Ram Charan (Execution and Confronting Reality),Vanguard founder John Bogle (The Battle for the Soul of Capitalism), Tom Rath (StrengthsFinder 2.0.) Marcus Buckingham and Curtis Coffman (First, Break All the Rules), Marcus Buckingham and Donald O. Clifton (Now, Discover Your Strengths), and Maria Bartiromo (Use the News).
She has worked with a number of corporate clients including Gallup, McKinsey & Company, Mercer Consulting, Honeywell, Ernst & Young, The Boston Consulting Group, PricewaterhouseCoopers, Goldman Sachs, The Financial Times, and J.D. Power and Associates. In addition, she has partnered with most of the major publishers including HarperCollins, Hyperion, Simon & Schuster, Random House, Currency/Doubleday, Penguin, Harvard Business ReviewPress, Warner Books, Thomas Nelson, Yale University Press, and Jossey-Bass.
More about Matt May
Matthew E. May is an internationally recognized expert on change, innovation and design strategy. He has been featured by The Wall Street Journal, CNN and National Public Radio. He is a columnist for the American Express Small Business OPEN Forum Idea Hub, where he writes in the popular “The World” section. May is the author most recently of In Pursuit of Elegance: Why the Best Ideas Have Something Missing (2009), which was a 2009 Inc. Magazine bestseller and was named to the BusinessWeek 2009 Best Business Books in the Design/Innovation category. His preceding book, The Elegant Solution: Toyota’s Formula for Mastering Innovation (2006), won the Shingo Research Prize for Excellence.
A popular speaker and adviser in design thinking, May lectures to more than 50 corporations, government and universities around the world each year and works confidentially with creative teams and senior leaders at a number of Fortune-listed events. His articles have appeared in national publications such as USA Today, Design Mind, Strategy & Business, and MIT/SLOAN MANAGEMENT REVIEW.
May is a graduate of the Wharton School and Johns Hopkins University, but he considers winning The New Yorker Magazine Cartoon Caption Contest among his proudest achievements.
The Shibumi Strategy is his first fable.
YOUR BOOK IS YOUR HOOK! SUPPORTS…
Project Night Night and their efforts to put a new or slightly used children’s book in the hands of homeless children in shelters in the United States. Since 2005, they have hand-delivered more than 100,000 night night packages which include a stuffed animal, a blanket and a children’s book tucked inside a canvas night night bag.
We encourage you to find out how you can donate to support their efforts today.
Read to Feed is a reading incentive service-learning program that offers global education opportunities and will foster in your children a love for reading, a passion to help others and a way to help create a better world.
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Practical training for a first time or seasoned author to learn to properly pitch your book to the book publishing industry, Hollywood, the media and others. Whether you are going to a writers’ conference, publishing industry event or have a sudden opportunity to pitch your project to a professional, this is your weekend to prepare, practice and polish up your pitch with the professionals.
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