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Creating Gen Y Entrepreneurs from Non Business Majors

January 12, 2011 by

[HTML1] Jordana Jaffe knows a thing or two about being an entrepreneur.  The 27-year-old New Yorker has founded two companies in the past three years, with the most recent one, Embarkability, focusing on empowering and teaching women in their 20s how to start their own businesses.

Jordana joins Keeping Up with Gen Y to explain how a lack of business know-how shouldn’t prevent Gen Y from pursing their start-up dreams. Just because you’re not born into entrepreneurship doesn’t mean you can’t create your perfect job.

More about Jordana Jaffe
In March 2007, at the age of 24, Jordana started Live Organized, a professional organizing company that helps clients organize their homes and offices. This business was featured on NBC, in Women’s Health, New York Family magazine, and the New York Daily News. Not bad for a company started by someone who hadn’t taken one business, finance or marketing class in college.

In 2010, the 27-year-old New Yorker decided to take her career in a slightly different direction.  Today, Jordana’s new company, Embarkability, empowers and teaches women in their 20s how to start their own businesses. You can also connect with Jordana on Facebook or follow her on Twitter.

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About Tamara Bell

Tamara Bell is the Founder and Editor-in-Chief of Y Gen Out Loud, a nonprofit, nonpartisan news organization that provides a platform for Generation Yto discuss national politics and public policy issues.

Tamara began her journalism career as a staff reporter for the Dallas Times Herald. A few years later, she moved to York, Pa., as a political reporter for the York Dispatch, covering local, state, and national government as well as writing investigative stories for the mid-sized daily newspaper.

A Texas girl at heart, Tamara returned to Dallas a year later to work as press relations director for the re-election campaign of U.S. Rep. John Bryant. The next year, she moved to Austin and the Texas Legislature, where she stayed for 15 years. While at the Legislature, Tamara worked for Democratic House members as Chief-of-Staff and Press Secretary, and as a Senior Policy Analyst for the Senate State Affairs Committee chaired by a Republicansenator.

In 1996, Tamara became co-owner of a political newsletter covering state issues and elections. As Editor-in-Chief, Tamara helped shape the weekly publication into a must-read for state officials, legislative aides, and lobbyists. More recently, Tamara wrote a regular column analyzing coverage by the Texas Capitol Press Corps for an online political publication. She also works as a lecturer in the Advertising Department at The University of Texasat Austin.

Tamara has also been a judge for the 2010 Bright Ideas Award given by the Texas Daily Newspaper Association, served as a panelist at the Society of Professional Journalists 2010 Region 8 Conference where the theme was How to Save Journalism, and has been a guest lecture for the Advertising Department’s Internship course, speaking about the jobs outlook for graduating seniors.

Tamara earned her M.A. and Ph.D. in Journalism from The University of Texas at Austin, and her B.A. in Journalism from Texas A&M University. She resides in Austin with her son, Jackson.

Tamara Bell is also the Host of Keeping Up with Gen Y on WomensRadio. Keeping Up with Gen Y offers discussions, interviews, and commentary about important issues of the day from the perspective of Generation Y (18-to 30-years-old). Aimed at all generations interested in learning about and inspiring young people, this show features professionals, experts, researchers, and members of Gen Y who share insights and experiences about the topics on the minds of today’s young adults.