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“Your Book Is Your Hook!” – TheBump.com’s Carley Roney & Digital Book Campaigns

December 14, 2010 by

[HTML1]More about Rusty Shelton
Rusty Shelton is the President and CEO of Shelton Interactive, a digital marketing agency focused on authors and publishers. He has led the charge onto the new media landscape successfully for many bestselling authors during his career and first spoke at Harvard on the changing world of public relations at the age of 23.

Prior to founding Shelton Interactive, Rusty spent more than seven years (including three and half as Managing Director) at one of the nation’s oldest and most respected literary publicity firms. Founded in 1994, the company has promoted more than 40 bestsellers, winning several PR awards and earning wide recognition as one of the top PR agencies in publishing. During Shelton’s tenure as Managing Director he took the company in a new direction, focusing as much on digital media and social media strategy as traditional media promotion. This produced a great impact on the success of the company’s clients. During his time as Managing Director, he oversaw campaigns for more than half of the company’s 40 bestsellers.

After launching Shelton Interactive, he almost immediately signed on numerous top brands, including Chicken Soup for the Soul(R), Cave Henricks Communications (the country’s top business book PR firm), Nicholas Brealey Publishing and others. In just six months, the agency has generated significant buzz and handled four bestsellers, including Saving Max, Empowered, You Already Know How to be Great and The Corporate Lattice.

A frequent speaker on the changing world of public relations, Shelton has been a faculty member at the Harvard Medical School Department of Continuing Education’s Publishing Course for the past six years. He also sits on the University of Texas Texas Exes PR Committee. He lives in Austin, TX with his wife and two young sons.

If you are interested in learning more, please visit Shelton Interactive or connect with Rusty on Twitter

More about Carley Roney
Carley Roney is the co-founder and editor in chief of The Knot, Inc. Carley built one of the largest networks of lifestyle Web sites—all while enduring three pregnancies, countless late-night breast-feeding sessions, toddler milestones, and temper tantrums.

She is at the helm of the world’s favorite wedding brand as editor in chief of TheKnot.com and its sister sites, TheNest.com (for newlyweds) and TheBump.com (for first-time parents). She appears regularly on national television shows, including Oprah, Today and The View.

She is the author of several popular wedding and home decor books from The Knot and The Nest and has recently released a highly anticipated baby book, The Baby Bump. “The Baby Bump” features expert and real mom advice on everything future moms really want to know.

Carley lives with her family in Brooklyn, New York.

YOUR BOOK IS YOUR HOOK! SUPPORTS…

Project Night Night and their efforts to put a new or slightly used children’s book in the hands of homeless children in shelters in the United States. Since 2005, they have hand-delivered more than 100,000 night night packages which include a stuffed animal, a blanket and a children’s book tucked inside a canvas night night bag.

We encourage you to find out how you can donate to support their efforts today.

Read to Feed is a reading incentive service-learning program that offers global education opportunities and will foster in your children a love for reading, a passion to help others and a way to help create a better world.

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About Jennifer S. Wilkov

Radio show Host Jennifer S. Wilkov is a #1 international best-selling award-winning author and the creator of the From Thought to Sales in 90 Days™ Book Process. Jennifer has supported first time and seasoned authors and writers with the writing, getting published and marketing of their book ideas and projects as well as the building of their platform to raise their visibility to readers and the media.

She is also an award-winning freelance writer (2009 Silver Eddie Award for an article featured in Marie Claire April, 2009 issue) who has been quoted and whose writings have appeared in national magazines and newspapers.

Jennifer has sat on Boards of Advisors and spoken at major industry events including the New York Center for Independent Publishing, the American Society of Journalists and Authors, RT Booklovers Convention, Writers for New Orleans, Self-Publishing Book Expo and BookExpo America.

Through the years, Jennifer’s works have been endorsed by Jack Canfield, Mark Victor Hansen, Robert Allen, Barbara De Angelis, Treehugger.com, publicists, literary agents, publishers, many in the field of green book publishing, her martial arts Senseis in Shintaido and Aikido, and many more.

Jennifer is also the Host and Executive Producer of the Your Book Is Your Hook! Show on WomensRadio. Your Book Is Your Hook! is designed to serve and support authors, writers and readers of books and other writing mediums. It showcases industry professionals and authors who share insights, experiences and wisdom about writing, marketing and publishing your book and beyond including Hollywood film, television, radio and more..