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“Your Book Is Your Hook!” – Google’s AdWords Evangelist Frederick Vallaeys & “Advanced Google AdWords” Author Brad Geddes

August 8, 2010 by

[HTML1]More about Frederick Vallaeys
Frederick Vallaeys is Google’s AdWords Evangelist. In this role, he helps advertisers learn about which Google products are best to support their marketing goals. He also represents the needs of advertisers to the engineering and product management teams. He first got involved in search marketing in 1998 when he ran campaigns on Goto.com. He joined Google in 2002 to help bring AdWords to the Dutch and Belgian markets. Since then, he has been involved in the design of many of AdWords’ core features in addition to those related to new and traditional media.

Prior to Google, Frederick was an engineer at Sapient as well as a part-time wedding photographer who found new customers through AdWords. He holds a bachelor’s degree in electrical engineering from Stanford University.

Frederick has spoken at numerous search marketing conferences in the United States and abroad including Search Engine Strategies (SES), Search Marketing Expo (SMX), Ad:Tech, PubCon and the Online Marketing Summit (OMS). He has contributed his search marketing expertise to trade books like AdWords for Dummies and McGraw-Hill’s Advertising and Promotion text book.

He has appeared on NPR, ABC News, PBS, Fortune Small Business and many other news outlets to explain how AdWords can be a main driver of success for companies.

He also has presented about online advertising to MBA programs worldwide, including at Stanford University, University of St. Gallen and Santa Clara University.

More about Brad Geddes
Brad Geddes is the founder of bgTheory.com, a company dedicated to consulting, educating, and training businesses on Internet marketing theory and best practices. He is also the creator of CertifiedKnowledge.org, an online training and PPC toolset.

He is the author of Advanced Google AdWords, the most advanced book ever written about Google’s advertising program. Brad is one of the first Google Advertising Professionals and Microsoft adExcellence members. He is the first advanced AdWords Seminar Leader and works directly with Google to train companies on Google AdWords. He has written extensively about internet marketing for more than a decade.

Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each year. His experience ranges from owning his own agency, to working for a boutique agency, to managing programs that were official resellers of Google and Yahoo. Some brands he has worked with include: Amazon, Yahoo, RH Donnelley, Business.com, World Directories, Encyclopedia Brittanica, and Red Lobster.

One of his trademarks has been demystifying the complicated aspects of SEO, PPC, and Internet advertising. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.

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About Jennifer S. Wilkov

Radio show Host Jennifer S. Wilkov is a #1 international best-selling award-winning author and the creator of the From Thought to Sales in 90 Days™ Book Process. Jennifer has supported first time and seasoned authors and writers with the writing, getting published and marketing of their book ideas and projects as well as the building of their platform to raise their visibility to readers and the media.

She is also an award-winning freelance writer (2009 Silver Eddie Award for an article featured in Marie Claire April, 2009 issue) who has been quoted and whose writings have appeared in national magazines and newspapers.

Jennifer has sat on Boards of Advisors and spoken at major industry events including the New York Center for Independent Publishing, the American Society of Journalists and Authors, RT Booklovers Convention, Writers for New Orleans, Self-Publishing Book Expo and BookExpo America.

Through the years, Jennifer’s works have been endorsed by Jack Canfield, Mark Victor Hansen, Robert Allen, Barbara De Angelis, Treehugger.com, publicists, literary agents, publishers, many in the field of green book publishing, her martial arts Senseis in Shintaido and Aikido, and many more.

Jennifer is also the Host and Executive Producer of the Your Book Is Your Hook! Show on WomensRadio. Your Book Is Your Hook! is designed to serve and support authors, writers and readers of books and other writing mediums. It showcases industry professionals and authors who share insights, experiences and wisdom about writing, marketing and publishing your book and beyond including Hollywood film, television, radio and more..