Your Book Is Your Hook! – Seth Godin & Radio Broadcasting

[HTML1]More about Michael Madden
Michael Madden is the Founder and CEO of the award-winning Broadcasters Mentoring Group and Sportscasters Mentoring Group, which offers hands-on radio training throughout the U.S. and Canada for aspiring on-air broadcasters. Michael is a former sports, business, and medical television talk show host in Washington DC, as well as a college basketball play-by-play announcer.

Before embarking on a career in broadcasting at the ripe young age of 34 in 1991, Michael coached basketball at the high school, collegiate, and international levels, most notably as the national coach for the country of St. Kitts, W. I. He has also toured Poland and Germany as a basketball coach with a collegiate all-star team for the athletes in Action Ministry.

Michael’s core belief in the power of mentoring compelled him to create two broadcaster training companies with mentoring as the main theme for learning radio broadcasting. Some of his personal broadcasting mentors include Andy Pollin from WTEM sports radio in Washington DC, Tim Byrd from Kool 105 in West Palm Beach Florida, and play-by-play announcer for the Minnesota Vikings, Paul Allen.

Michael recently purchased the TVAndRadioJobs.com and SportscastingJobs.com websites, with plans underway to turn those into one-stop shopping beacons of hope for those seeking broadcasting employment.

More about Seth Godin

  • writes the most popular marketing blog in the world;
  • is the author of the bestselling marketing books of the last decade;
  • speaks to large groups on marketing, new media and what’s next;
  • and is the Founder of Squidoo.com, a fast-growing recommendation website.

You can read his Wikipedia bio, reviews of his seminars and what Google thinks of him.

Seth Godin is the author of ten books that have been bestsellers around the world and changed the way people think about marketing, change and work. His books have been translated into more than 20 languages, and his ebooks are among the most popular ever published. He is responsible for many words in the marketer’s vocabulary, including permission marketing, ideaviruses, purple cows, the dip and sneezers. His irrepressible speaking style and no-holds-barred blog have helped him create a large following around the world.

His latest book LINCHPIN hit the top ten on Amazon the first day it was released. Click HERE to read some of the interviews Seth did about the book.

Seth’s book, TRIBES, is a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It’s about the most powerful form of marketing–leadership–and how anyone can now become a leader, creating movements that matter. The Miami Herald listed it among the best business books of 2008.

MEATBALL SUNDAE, Godin’s book, is a Wall Street Journal bestseller. A meatball sundae is the unfortunate result of mixing two good ideas. This book explores how some organizations attempt to slap new marketing onto old and end up with nothing but a failed website.

THE DIP, is his fastest-selling book to date. It’s about quitting, but more important, it’s about being the best in the world.

SMALL IS THE NEW BIG was published in 2006 and has been nominated by Publishers Weekly for what may one day be a prestigious Quill Award.

ALL MARKETERS ARE LIARS made the Amazon Top 100 and has been translated into more than a dozen languages.

FREE PRIZE INSIDE, was an Amazon Top 50 bestseller and a New York Times business bestseller. It describes how every single person in your organization is in the marketing department… and shows you how to make something happen.

PURPLE COW, was a New York Times and Wall Street Journal bestseller. It’s all about how companies can transform themselves by becoming remarkable.

THE BIG RED FEZ, Godin’s take on web design, was the #1 ebook (worldwide) on Amazon for almost a year before it was published in paperback in 2002. The Miami Herald called it one of the best business books of the year.

SURVIVAL IS NOT ENOUGH has made bestseller lists in Germany, the UK and the United States. With a foreword by Charles Darwin, this breakthrough book redefines what change means to anyone who works for a living. Tom Peters called it a, “landmark.” The book was first excerpted in Fast Company, where Godin is a contributing editor.

UNLEASHING THE IDEAVIRUS is the most popular ebook ever written. More than 2,000,000 people downloaded the digital version of this book about how ideas spread. Featured in USA Today The New York Times, The Industry Standard and Wired Online, Ideavirus hit #4 on the Amazon Japan bestseller list, and #5 in the USA.

PERMISSION MARKETING was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list.

His free ebooks can be found here.

Seth is a renowned speaker as well. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.

Seth was Founder and CEO of Yoyodyne, the industry’s leading interactive direct marketing company, which Yahoo! acquired in late 1998. Godin worked as VP Direct Marketing at Yahoo before leaving to become a full time speaker, writer and blogger.

He holds an MBA from Stanford, and was called “the Ultimate Entrepreneur for the Information Age” by Business Week.

About Jennifer S. Wilkov

Radio show Host Jennifer S. Wilkov is a #1 international best-selling award-winning author and the creator of the From Thought to Sales in 90 Days™ Book Process. Jennifer has supported first time and seasoned authors and writers with the writing, getting published and marketing of their book ideas and projects as well as the building of their platform to raise their visibility to readers and the media.

She is also an award-winning freelance writer (2009 Silver Eddie Award for an article featured in Marie Claire April, 2009 issue) who has been quoted and whose writings have appeared in national magazines and newspapers.

Jennifer has sat on Boards of Advisors and spoken at major industry events including the New York Center for Independent Publishing, the American Society of Journalists and Authors, RT Booklovers Convention, Writers for New Orleans, Self-Publishing Book Expo and BookExpo America.

Through the years, Jennifer’s works have been endorsed by Jack Canfield, Mark Victor Hansen, Robert Allen, Barbara De AngelisTreehugger.com, publicists, literary agents, publishers, many in the field of green book publishing, her martial arts Senseis in Shintaido and Aikido, and many more.

Jennifer is also the Host and Executive Producer of the Your Book Is Your Hook! Show on WomensRadio. Your Book Is Your Hook! is designed to serve and support authors, writers and readers of books and other writing mediums. It showcases industry professionals and authors who share insights, experiences and wisdom about writing, marketing and publishing your book and beyond including Hollywood film, television, radio and more..